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About Skilled Real Estate

Skilled Real Estate is an innovative full-service residential real estate brokerage that leverages the latest technology to serve clients in emerging, established, and luxury neighborhoods in the South Florida area, serving not only all of Miami-Dade and Broward counties, but Palm Beach County as well as the Florida Keys.  Skilled Real Estate is not a faceless franchise.  For us, your result is personal.  We are guided by solid core values, driven by knowledge and hard work; and based on the mutual trust that develops from cultivating lasting customer relationships.

Unlike some legacy real estate brokerages and agents who are only starting to embrace technology and the ways it is changing the industry, Franco & Ford has been founded on it.  Skilled Real Estate offers a complete digital experience, including an extensive mobile-friendly website, social media presence, and mobile connection with agents that streamlines the buying and selling processes.

While nothing will replace the one on one relationship that great real estate brokers and agents have with their clients, technology has changed the landscape of how homes get sold and to whom.  Skilled Real Estate is continuously rethinking the traditional home buying and selling experiences to better serve clients and close sales.  From automated processes to continual contact with both old and new clients, the customer relationship is at the center of it all.

When it comes to marketing your property, we use a multi-faceted approach which includes online and print advertising, social media, direct mail, as well as corporate sponsorship.  We leave no stone unturned when trying to bring buyers to the table.  Anything that will put your home in front of the right buyers is on the table.